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From: Marige O'Brien Professional Online Marketer & Copywriter Location: Washington, NJ Many business people & online marketers start out with little idea of how much writing is involved in working online. From site / blog content to advertising copy to networking, much of the work includes writing. Sure, there are alternatives -- buying content, hiring writers, there are even some programs that auto-generate content. But all of these have some disadvantage. Either they cost a LOT or the content itself is sub-par. Not to mention, it lacks that certain unique magic that draws traffic like a magnet! All of which effects the viability, attractiveness and popularity of a site. And, of course, this directly effects the saleability, as well. Those magical conversions we hear about all the time. And, to really make a site/blog/ad campaign run, it must have fresh, original content, preferably every day. Content that cannot be found anywhere else is always the best way to attract repeat visitors. This is the ideal. And, because of these somewhat conflicting factors (after all, that kind of fresh, daily content takes work, for goodness sakes), it is difficult even for the best of us to consistently stick to that ideal. Plus, again, it's an established fact that writing on the internet is not the same as writing offline. Because of this, even experienced business writers stumble online. Understanding the impact of particular words is a fine art online; sculpting a message for its greatest impact; because writing online is the haiku of business writing. And then, of course, there's always professionalism to be considered. If u haev evver hade to read some1s "hieroglyphics", you know what I mean. While short-hand is great in Instant Message chats, it has no place on professional sites-- that is, not if the owner wants to be taken seriously. Compare it to walking into a board room wearing your skater-dude outfit. And that is fine, if it's the board room of a skate board manufacturer. But if a site wants to appeal to a wider audience... Oh, sure. Everyone understands. After all, we all make typos (wink, wink); because, of course, no one's perfect. But, at the same time, those same people sit up and notice a letter-perfect page, written in concise, grammatically correct, dynamic English, using words like sledge-hammers to drive the point home. Speaking of English... Business writing is a special challenge for those who write English As a Second Language (EASL). English contains a multitude of nuances, syntacs and clauses that make the feat of writing good copy in the English language a daunting task for anyone writing it as a second language. And, while there are many, many fine sites in all the major languages of the world, English -- for better or worse -- still remains the major written language of the internet (besides HTML, Perl or PHP, anyway). And that, by the way, is another example of incredibly ingenious people who often find it difficult to write excellent, dynamic copy: programmers. For many programmers, having spent years mastering a numerically-based language, writing in simple words becomes... well, less than simple. This is because words have a hierarchy all their own, an imperical structure and innuendo that stretches beyond the basic 21 consonants, five vowels, and 14 punctuation marks used to create the English language. (Here's a quick quiz: WHY did I spell out the word "five" but use the numerical "21" and "14" in the previous paragraph? There's a specific rule in writing governing this-- do you know what it is?) This is why I, Marige O'Brien (aka Tracker Mo), have again put fingertips to keyboard and come up with the quintessential guide to professional business and online writing. And I named it simply enough:
It explains not only the basics of good, professional writing but the nuances (in detail, with specific examples) of effective, compelling business writing. Included in this ebook are:
Specific Structural Guidance for:
In clear, simple words and specific examples Writing For The Internet demonstrates excellent writing for the most powerful medium today. It shows how to edit and proofread one's own copy effectively; simple tricks to find the best wording, to walk the tight-rope between clear and compelling copy. Here are just a few of the comments readers have made about this ebook: | ||
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Experts agree. Anyone who is serious about online marketing, writing online or just writing better business copy, must add this ebook to their arsenal right now and read it today!
By now you're wondering what it will cost for this incredible, money making ebook-- an ebook containing writing expertise that will blast your traffic through the roof! The Answer? $7.00 Yes, for the price of a mere fast food lunch you will have all of the information you need to write dynamic, effective, compelling copy with Writing For The Internet. Why is it JUST $7.00?
So if you're serious about marketing, click the "Buy Now" button below. If you need to justify the cost, think of it as taking the money from one lunch at Mickey Dee's this week and putting it toward a good investment.
To Your Success!
P.S. Seriously, for just $7 you'll learn all the basics for effective online writing. How can you pass that up?
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Questions? Comments? Need support? Contact Tracker Mo